Corona embodies “La Vida Más Fina” or “The Fine Life” as a modern expression of the brand’s lifestyle. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca, and Corona Hard Seltzer. For complete details, see Official Rules at. Instant Win Game is void in New Jersey and where prohibited Sweepstakes is void outside of New Jersey and where prohibited. Sweepstakes is open only to legal residents of New Jersey, who are 21 or older. Instant Win Game is open only to legal residents of the 49 United States (excluding NJ) and the District of Columbia, who are 21 years of age or older. Open only to legal residents of the 48 contiguous U.S. “My cookbook, ‘Mi Cocina,’ is a culinary love letter to Mexico, which is why teaming up with my favorite Mexican cerveza for Cinco de Mayo was the perfect way to help introduce the flavor and fun of my heritage to cooks at home.”Īs always, Corona encourages consumers to enjoy its products and relax responsibly. “I’m thrilled to once again collaborate with Corona and offer delicious new ways to Cinco with family and friends,” Rick said. This insight is what inspired us to collaborate with our friend Rick Martinez and help bring the Corona Hard Seltzer Seltzerita flavor nationwide.” “Through social listening, we realized that depending on where they live in the U.S., many people don’t get to celebrate with the bold Mexican flavors they crave, and they’re pretty vocal about it.
“Corona believes that everyone should have a great Cinco de Mayo celebration,” said Ryan Anderson, director, brand marketing, Corona. For use at a later date, one lucky winner will receive a visit from the Corona Hard Seltzer Seltzerita Cantina food truck, featuring Rick’s pairings, a mariachi band and more.* The duo aims to bring the flavor to people across the country by hosting a one-day Twitter sweepstakes on Cinco de Mayo. Rick will pair the four bright flavors of Seltzerita - Classic Lime, Strawberry, Mango and Peach - with recipes from his new cookbook, Mi Cocina: Recipes and Rapture From My Kitchen in Mexico. Cue Corona’s latest innovation, Corona Hard Seltzer Seltzerita, a margarita flavor-inspired hard seltzer made with a splash of real Mexican lime juice† and sweetened with agave and cane sugar. The iconic brand and the renowned chef celebrate Corona’s new margarita flavor-inspired hard seltzer with a one-of-a-kind sweepstakes.ĬHICAGO, Ap(GLOBE NEWSWIRE) - Corona® has long played an essential role in Cinco de Mayo festivities, and for the second consecutive year, the iconic beer has teamed up with chef Rick Martinez to offer bolder, more flavorful ways to celebrate.
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